Taking all aspects of purple’s past and present into consideration, purple symbolizes magic, mystery, spirituality, the sub-conscious, creativity, dignity, royalty – and it evokes all of these meanings more so than any other color.
Purple is also the most powerful wavelength of the rainbow – and it’s a color with a powerful history that has evolved over time.
Purple’s rarity in nature and the expense of creating the color and has given purple a supernatural aura for centuries.
Purple is the color of popular children's television characters – "Barney" and "Tinky Winky" (the purple Teletubby from the BBC).
Over the course of history, purple pigments and dyes became less costly and complex, but one thing has remained the same: Purple symbolizes nobility and luxury to most people in the world.
Most young people view purple as a happy color.
In fact, the origins of the symbolism of purple are more significant and interesting than those of any other color.
Purple tends to be a color that people either love or hate.
Purple is a symbolic color for the gay community in many Western cultures.
The earliest purple dyes date back to about 1900 B.C. It took some 12,000 shellfish to extract 1.5 grams of the pure dye - barely enough for dying a single garment the size of the Roman toga.